by Mark Arthur

Artificial intelligence is reshaping the world of work faster than almost any technology before it. Across industries—from finance and manufacturing to healthcare and education—companies are investing heavily in AI to cut costs, scale operations, and unlock new services. The business case for AI is simple: once built, many AI-driven processes have near-zero marginal cost, can operate 24/7, and scale globally in ways human teams cannot. That economic logic creates pressure to automate tasks at scale, and in doing so reshapes jobs, organizations, and the skills people need to thrive.

This article explores the economic drivers behind AI adoption, explains how AI changes work by replacing tasks (and thereby transforming roles), offers concrete figures about investment and automation potential, and lays out pragmatic strategies for organizations and workers to navigate the transition. The goal: a clear, evidence-based view of the near-term future of work with AI—and practical steps to ensure that transition boosts productivity while protecting human dignity and social stability.

The Economic Reality: Why Automation is Central to AI’s Business Model

AI development is capital-intensive. Training state-of-the-art models, maintaining infrastructure, and building production pipelines require large, ongoing investments. Private AI investment has surged: U.S. private AI investment alone reached roughly $109.1 billion in 2024, dwarfing other regions. Global venture and corporate funding for AI and the cloud also jumped in 2024, with some industry estimates putting combined funding across regions near tens of billions annually. 

Because of these up-front costs, AI providers and the enterprises that deploy them must show concrete returns: reduced operating expenses, faster throughput, fewer errors, or new revenue lines. The unique economics of software and AI—very high fixed costs, near-zero marginal costs—mean that profitability often depends on replacing labor or reassigning human labor to higher-value activities. In short: automation is not just a strategic option; for many AI businesses it is a structural requirement to justify scale investments.

Two numbers capture the scale of today’s economic opportunity: recent market valuations and forecasts show the global AI market measured in the hundreds of billions and projected to expand rapidly. One projection places the AI market at roughly $189 billion in 2023, with estimates projecting growth to multi-trillion dollar markets within a decade, illustrating why firms and investors expect substantial returns from automation. 

AI Replaces Tasks, Not Entire Jobs — And Why That Difference Is Critical

A common misconception is that AI “eliminates jobs wholesale.” That framing obscures how automation actually works. Decades of task-level research (and recent studies focused on generative AI) show that AI is most effective at replacing discrete, repeatable tasks—data extraction, routine decision-making, pattern recognition, scripted interactions—rather than entire occupations that mix many task types.

McKinsey’s work on generative AI suggests current technologies could automate activities that absor­b 60–70% of employees’ time today (in a technical sense), while other industry analyses estimate that up to 30% of work hours could become automatable in the coming decade in advanced economies. Meanwhile, occupation-level studies typically conclude that very few jobs are fully automatable, but many jobs contain substantial fractions of automatable tasks. 

Why does this matter? Two reasons:

  1. Role redesign is inevitable. When a high share of a job’s tasks are automated, the role’s day-to-day content changes—shifting toward oversight, exception handling, relationship building, creative judgment, or systems design.
  2. Net human contribution remains essential. Even heavily automated roles need people for governance, ethics, complex judgment, and social interaction. The right policies and reskilling can move workers into these higher-value responsibilities.

Practical example: a customer service representative may see 70–80% of routine inquiries handled by AI chat systems. The remaining work centers on complex complaints, relationship recovery, and cross-selling—tasks requiring empathy and situational judgment. That person’s job becomes less about processing routine tickets and more about managing high-value human interactions.

How Much Work will Change?

Quantifying change is hard, but multiple reputable sources give converging signals:

Put another way: expect substantial redistribution of labor across tasks and roles over the next decade, not a simple one-for-one replacement of workers for machines. That redistribution will be concentrated in predictable, routine activities—administration, basic data processing, repetitive service interactions—while elevating roles that require strategic, social, or creative judgment.

ROI and Investment Thresholds: When does Automation make Economic Sense?

Enterprises deploy AI when the expected return on investment (ROI) exceeds alternatives—hiring, outsourcing, or incremental process improvements. Several concrete economic mechanics guide those decisions:

To justify gargantuan AI investments, organizations often need to show material labor cost reductions or new revenue (e.g., AI-driven product features that customers will pay for). This expectation explains why investors have poured large sums into AI: they anticipate scalable services and recurring margins. Industry funding trends underscore the scale of investment needed: private AI funding surged dramatically in recent years and remains in the tens of billions annually in major markets.

Industries and functions most affected—and the new roles that will emerge

Automation risk varies by task-content. The following typology shows where change will be concentrated and the likely directional shift in human roles.

High exposure (most immediate change)

Medium exposure (augmentation > replacement)

Low exposure (human-centered & creative)

Across these tiers, new roles will appear: AI system auditors, data curators, prompt engineers, workflow integrators, ethics officers, and human-machine collaboration specialists. WEF and McKinsey analyses both emphasize the need for reskilling at scale to meet this evolving demand. 

The Future of Work: AI Workers, Engineering Tasks, and Education

Many national training programs have focused on expanding human software engineering capacity. Historically, Western Europe, North America, and parts of Asia invested heavily in producing more engineers and technical talent. The arrival of increasingly capable AI systems changes the calculus:

Crucially, this is not about AI replacing human expertise entirely. High-quality engineering, pedagogy, and professional judgment still require human supervision, values alignment, and accountability. The more practical framing is that AI becomes a colleague—an always-on worker that performs routine, heavy-lifting tasks while humans focus on strategy, nuance, and human relationships.

Policy and corporate actions that make the transition equitable

Left unchecked, rapid task automation can amplify inequality. To shape a humane future of work, coordinated action is needed:

For organizations:

For policymakers:

These steps are not merely moral choices; they stabilize markets. Widespread disruption without safety nets reduces consumer demand and ultimately harms the same companies pursuing aggressive automation.

Practical Steps for Workers: How to Prepare Now

Workers can take concrete actions now to increase resilience:

  1. Cultivate AI literacy. Learn to use AI tools relevant to your field—prompting, evaluating outputs, and safe oversight.
  2. Develop hybrid skills. Combine technical competence with communication, leadership, or domain expertise that machines cannot replicate easily.
  3. Build transferable credentials. Portable certifications and verifiable digital credentials help during transitions.
  4. Financial resilience. Diversify income streams and use clear financial planning to weather transitional unemployment or retraining periods.

International surveys and labor studies consistently show that those who adopt hybrid, adaptive approaches to skill development benefit most from technological shifts.

Conclusion

The near-term future of work is not a binary contest between humans and machines, but a transition toward hybrid systems in which intelligent technologies handle scale, repetition, and analytical precision while humans focus on creativity, ethics, and complex decision-making. AI’s economic structure makes task automation inevitable—because that is how enterprises achieve meaningful ROI—but this structural shift does not diminish the long-term value of human contribution. Instead, it elevates the importance of skills and roles rooted in judgment, empathy, leadership, and domain expertise.

As millions of workers experience transitions across industries, the ability to manage digital identities, financial accounts, credentials, and personal data becomes increasingly essential. This is where platforms like Paiblock offer practical value. The platform was originally built in 2011 as an all-in-one platform to include trading of cryptocurrencies, a marketplace for trading NFTs and a tool for managing Self-sovereign identities. As AI gains traction, the Paiblock has spun out all these services as standalone platforms in order to better utilise what AI has to offer.

As work becomes more fluid—spanning multiple income streams, digital platforms, credentialed tasks, and AI-assisted workflows—individuals need secure, unified systems that help them stay organized, maintain control over their information, and navigate professional change with confidence. Paiblock’s focus on integrated digital identity, document management, and secure data handling makes it well aligned with the emerging needs of a workforce that is becoming more mobile, more digital, and more interconnected.

Ultimately, the future of work should not aim to simply optimize processes; it should aim to strengthen people. With thoughtful deployment of AI, robust support systems, and platforms that help individuals stay anchored in an increasingly digital world, the transition ahead can create an economy in which technology and human potential rise together—more productive, more adaptive, and more inclusive than anything that came before.

FAQs:

How is AI changing the future of work?
 AI is automating repetitive tasks, enhancing decision-making, and creating new job roles that require digital and analytical skills, fundamentally reshaping the workplace.

Will AI replace human jobs?
 While AI may replace some routine tasks, it also creates opportunities for new roles, collaboration between humans and machines, and upskilling in emerging technologies.

What skills will be most in demand in an AI-driven workplace?
 Skills like critical thinking, data analysis, digital literacy, creativity, and emotional intelligence will be highly valued in the age of AI.

How can businesses prepare for AI integration?
 Organizations should invest in employee training, adopt AI-powered tools strategically, and redesign workflows to maximize efficiency and human-AI collaboration.

What industries will be most affected by AI in the workforce?
 Industries such as finance, healthcare, manufacturing, logistics, and customer service will experience significant transformation due to automation and AI-driven decision-making.

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Privacy policy

/*! elementor - v3.18.0 - 20-12-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} This agreement was written in English. To the extent any translated version of this agreement conflicts with the English version, the English version controls.Date of Last Revision: May 1, 2020

Introduction:

The mission of PAIBLOCK is provide users with a mobile wallet, and services providers, governments and card issuers a means to service it. We adhere to the following principles to protect your privacy: We do not rent, sell, or otherwise provide your personally identifiable information to third parties without your consent, except as described in this policy or as required by law. We do not share any information you have not chosen to display on your PAIBLOCK profile to other parties, unless compelled by law, or as necessary to enforce our User Agreement or protect the rights, property, or personal safety of PAIBLOCK, its Users, and the public. All information that you provide will be protected with industry standard protocols and technology. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by means of a notice on our home page so that you may access and review the changes to this document in advance of your continued use of the service. If you object to any changes, you may close your account.

1. Information Collected

PAIBLOCK makes features and functionality available through our website, including our mobile applications, basic and premium services, and other information provided as part of the PAIBLOCK services (“Services”). If you have any hesitation about providing information to us and/or having your information displayed on the PAIBLOCK website or otherwise used in any manner permitted in this Privacy Policy and the User Agreement, you should not become a member of the PAIBLOCK; and, if you are already a member, you should close your account. We collect your personal information in the following ways:

A Registration

In order to become a User, you must provide us the following information to create an account: name, email address, country, and password. Without this minimal amount of information, you cannot create a PAIBLOCK account. Like other passwords, you should choose one that is known only by you. PAIBLOCK requests other information from you during the registration process, (e.g., gender, location, etc.) that PAIBLOCK uses to provide better, more customised services such as language-specific profile pages and updates.

B. Profile Information

Once you become a User, you may provide additional information to your PAIBLOCK Profile. Providing additional information about yourself beyond what is minimally required at registration is entirely up to you,

C. Financial account

For In-app banking users we collect the following types of identifiers, commercial information, and other personal information from your financial product and service providers: . Account information, including financial institution name, account name, account type, account ownership, branch number, IBAN, BIC, and account and routing number; . Information about an account balance, including current and available balance; . Information about credit accounts, including due dates, balances owed, payment amounts and dates, transaction history, credit limit, repayment status, and interest rate; . Information about loan accounts, including due dates, repayment status, balances, payment amounts and dates, interest rate, guarantor, loan type, payment plan, and terms; . Information about investment accounts, including transaction information, type of asset, identifying details about the asset, quantity, price, fees, and cost basis; . Identifiers and information about the account owner(s), including name, email address, phone number, date of birth, and address information; . Information about account transactions, including amount, date, payee, type, quantity, price, location, involved securities, and a description of the transaction; and . Professional information, including information about your employer, in limited cases where you’ve connected your payroll accounts. The data collected from your financial accounts includes information from all your accounts (e.g., checking, savings, and credit card) accessible through a single set of account credentials.  

D. Personally identifiable information

Paiblock operates in compliance with anti-money laundering and know your customer rules and regulations. In order to access certain type of services, we collect the following information: full name, telephone, mail address, residential address copy, date of birth, Nationality, copy of government ID, personal photograph (with ID in Hand), description of Source of Funds (tax return, salary slips).

E. Contacts Information

In order to connect with others on PAIBLOCK, you may use the Services to send invitations either to their PAIBLOCK profiles or email addresses of people you know if they have not registered with PAIBLOCK. The names and email addresses of people whom you invite will be used to send your invitations and reminders. Please note that when you send an invitation to connect to another User, that User will have access to your email address because it is displayed in the invitation.

F. Customer Service

We collect information when you interact with PAIBLOCK’s customer service website in order to accurately categorize and respond to customer inquiries and investigate breaches of our terms.

G. Using the PAIBLOCK Site and Applications

We receive information when you interact with and use the PAIBLOCK website, PAIBLOCK Applications (e.g. PAIBLOCK for iPhone, Android, etc.), and PAIBLOCK platform technology (such as “Puut API”).

H. Cookies

We use cookies and web log files to track site usage and trends, to improve the quality of our service, to customise your experience on PAIBLOCK, as well as to deliver PAIBLOCK and third-party advertising to Users both on and off the PAIBLOCK site. A cookie is a tiny data file that resides on your computer, mobile phone, or other device, and allows us to recognize you as a User when you return to the PAIBLOCK website using the same computer and web browser. You can remove or block cookies using the settings in your browser, but in some cases doing so may impact your ability to use PAIBLOCK. One type of cookie, known as a “persistent” cookie, is set once you’ve logged in to your PAIBLOCK account. The next time you visit the PAIBLOCK website, the persistent cookie will allow us to recognize you as an existing User so you will not need to log in before using the Services. Another type of cookie, called a “session” cookie, is used to identify a particular visit to the PAIBLOCK website. Session cookies expire after a short time or when you close your web browser.

I. Log files,

Due to the communications standards on the internet, when you visit the PAIBLOCK website we automatically receive the URL of the site from which you came and the site to which you are going when you leave PAIBLOCK. PAIBLOCK also receives the internet protocol (“IP”) address of your computer (or the proxy server you use to access the World Wide Web), your computer operating system and type of web browser you are using, email patterns, your mobile device (including your UDID) and mobile operating system (if you are accessing PAIBLOCK using a mobile device), as well as the name of your ISP or your mobile carrier. PAIBLOCK may also receive location data passed to it from third-party services or GPS-enabled devices that you have enabled.

J. Rights to Access

You have a right to access, modify, correct and eliminate the data you supplied to PAIBLOCK. If you update any of your information, we may keep a copy of the information that you originally provided to us in our archives for uses documented in this policy. You may request deletion of your information at any time by contacting PAIBLOCK customer service. We will respond to your request within 30 days. Please note, however that information you have shared with others, or that other Users have copied, may also remain visible even if you request its deletion.

K. Data Retention

PAIBLOCK will retain your information for so long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce this Agreement.

2. Uses of personal information

A. Consent

The information you provide to PAIBLOCK may reveal, or allow others to identify, your nationality, ethnic origin, gender, age, and other aspects of your life. Supplying information to PAIBLOCK, including any information deemed “sensitive” by applicable law, is entirely voluntary on your part. You have the right to withdraw your consent to PAIBLOCK’s collection and processing of your information at any time, in accordance with the terms of this Privacy Policy and the User Agreement, by changing your preferences, or by closing your account, but please note that your withdrawal of consent will not be retroactive.

B. PAIBLOCK Communications

As described in the User Agreement, we will communicate with you through email, notices posted on the PAIBLOCK website, messages to your PAIBLOCK inbox, or through other means available through the service, including mobile text messages. We may send you a series of emails that help inform new Users about the features of the Services, and we will also send you service messages relating to the functioning of the Services. We may also send you messages with promotional information directly or on behalf of our partners, unless you have opted out of receiving promotional information. You can change your e-mail and contact preferences at any time by logging into your account. If you wish, you can also opt-out of receiving promotional emails by sending a request to PAIBLOCK customer service through our customer service site. Please be aware that you cannot opt-out of receiving service messages from PAIBLOCK. Also, if we send communications to you via the carrier service with which you have a mobile communications subscription or otherwise have access, you understand you will pay any service fees associated with your receipt of messages on your mobile device (including text messaging charges).

C. User Communications

Many communications you initiate through will list your primary email address and name in the header of the message. Your contact information will only be shared with another User if both of you have indicated that you would like to establish contact with each other.

D. Customised Content

We use information you provide to us (or to third parties with whom PAIBLOCK offers remote services) to customise your experience on our website.

E. Sharing Information

We do not sell, rent, or otherwise provide your personally identifiable information to third parties, except as described in this policy. We will also not share other personal information without your explicit consent or to carry out your instructions (for example, to process payment information) unless, disclosure is reasonably necessary in our opinion to: (1) comply with legal process, including, but not limited to, civil and criminal subpoenas, court orders or other compulsory disclosures; (2) enforce this Agreement; (3) respond to claims of a violation of the rights of third parties, whether or not the third party is a User, individual, or government agency; (4) respond to customer service inquiries; or (5) protect the rights, property, or personal safety of PAIBLOCK, our Users or the public. We may provide aggregated anonymous data about the usage of the Services to third parties for purposes that we deem, in our sole discretion, to be appropriate, including to prospective advertisers on PAIBLOCK.

F. Services providers

We collaborate with and allow third parties to use PAIBLOCK’s platform to offer services and functionality in conjunction with and outside of PAIBLOCK. These third parties are partners (“Puut Partners”) with whom we have negotiated an agreement to provide services (“Remote Services”). These partners have accepted our API terms and conditions and includes services providers governments and card issuers. Despite our agreements and technical steps taken to restrict access to and avoid possible misuse of information, we may not screen or audit all Remote Services. We also cannot guarantee that any PAIBLOCK Partner will abide by our agreement. You agree that your use of Remote Services is on an “as is” basis and without any warranty. If you use any Remote Service, the PAIBLOCK Partner may access and share certain information about you, such as non-public profile. This includes information about your wallet number.

G. Polls and Surveys

Polls and Surveys may be conducted by PAIBLOCK, PAIBLOCK Users or third parties. As a User, you may be invited to participate in polls and surveys from the PAIBLOCK website. Your selection may be random, or it may be based on your non-personally identifiable information, such as job title, geography, company size and/or industry. Whether or not you decide to participate in a poll or survey is completely up to you. After you complete a poll, you will be given access to the aggregate responses of the poll on a results page. Some third parties may target advertisements to you on the results page based on your answers in the poll We may use third parties to deliver incentives to you to participate in surveys or polls. If the delivery of incentives requires your contact information, you may be asked to provide personally identifiable information to the third party fulfilling the incentive offer, which will only be used for the purpose of delivering incentives and/or verifying your contact information. It is up to you whether you provide this information, or whether you desire to take advantage of an incentive. We will not disclose any personally identifiable information to any third parties in connection with the conduct of any polls or surveys. Your consent to use any personally identifiable information for the purposes set forth in the poll or survey will be explicitly requested by the party conducting it.

H. Search

We offer search services solely for finding a user you are likely to know and to send a friendship request.

I. Compliance

It is possible that we may need to disclose personal information, profile information and/or information about your activities as a PAIBLOCK User when required by subpoena or other legal process, or if PAIBLOCK has a good faith belief that disclosure is necessary to (a) investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies; (b) to enforce the User Agreement, to investigate and defend ourselves against any third party claims or allegations, or to protect the security or integrity of our site; and/or (c) to exercise or protect the rights, property or personal safety of PAIBLOCK, our Users, employees, or others.

J. Disclosures to Others as the Result of a Change in Control or Paiblock A/S

We may also disclose your personal information and other information you provide to another third party as part of a sale of the assets of Paiblock A/S, a subsidiary or division, or as the result of a change in control of the company. Any third party to which PAIBLOCK transfers or sells PAIBLOCK’s assets will have the right to continue to use the personal and other information that you provide to us.

3. Your Information Choices

A. Accessing Your Account

You can review the personal information you provided to us and make any desired changes to the information you publish, or to the settings for your PAIBLOCK account including your email and contact preferences, at any time by logging in to your account on the PAIBLOCK website. Please be aware that even after your request for a change is processed, PAIBLOCK may, for a time, retain residual information about you in its backup and/or archival copies of its database.

B. Closing Your Account

You can close your account through the PAIBLOCK customer service site. If you close your PAIBLOCK account, we will remove your name and other personally identifiable information from our publicly viewable database. If you close your account, we have no obligation to retain your information, and may delete any or all of your account information without liability. However, we may retain certain data contributed by you if PAIBLOCK believes it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data, account recovery, or if required by law. PAIBLOCK may also retain and use your information if necessary to provide the Services to other Users. Similarly, other information you have shared with others, or that other Users have copied, may also remain visible. PAIBLOCK disclaims any liability in relation to the deletion or retention (subject to the terms herein) of information or any obligation not to delete the information. PAIBLOCK does not control when search engines update their cache, which may contain certain public profile information that has since been removed from PAIBLOCK’s publicly viewable database.

C. Memorializing Accounts

If we learn that a User is deceased, we may memorialize the User’s account. In these cases we may restrict profile access, remove messaging functionality, and close an account if we receive a formal request from the User’s next of kin or other proper legal request to do so.

4. Your Obligations

As a User, you have certain obligations to other Users. Some of these obligations are imposed by applicable law and regulations, and others have become commonplace in user-friendly communities of like-minded members such as PAIBLOCK: You must, at all times, abide by the terms and conditions of the then-current Privacy Policy and User Agreement. This includes respecting all intellectual property rights that may belong to third parties (such as trademarks or photographs). You must not download or otherwise disseminate any information that may be deemed to be injurious, violent, offensive, racist or xenophobic, or which may otherwise violate the purpose and spirit of PAIBLOCK and its community of Users. You must not provide to PAIBLOCK and/or other Users information that you believe might be injurious or detrimental to your person or to your professional or social status. You must keep your username and password confidential and not share it with others. Any violation of these guidelines may lead to the restriction, suspension or termination of your account at the sole discretion of PAIBLOCK.

5. Security

In order to help secure your personal information, access to your data on PAIBLOCK is password-protected, and sensitive data (such as credit card information) is protected by SSL encryption when it is exchanged between your web browser and the PAIBLOCK website. To protect any data you store on our servers, PAIBLOCK also regularly audits its system for possible vulnerabilities and attacks, and we use a tier-one secured-access data center. However, since the internet is not a 100% secure environment, we cannot ensure or warrant the security of any information you transmit to PAIBLOCK. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that emails, instant messaging, and similar means of communication with other Users of PAIBLOCK are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

6. How to contact us

If you have questions or comments about this Privacy Policy, please contact us at: Paiblock A/S Attn: Legal Department, Privacy Policy Issues Engager 2-4 DK-2605 Broenby Denmark
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